The first time my pink lining bag had it's outing was indeed, my labour. 

Having meticulously packed it for baby, I filled its nifty compartments with; loose nappies, nappy bags (Mothercare, they have a lovely baby powder scent), bepathen nappy cream (something I'm way too familiar with having had a couple of cheeky tattoos over the years).

I packed his first 'coming out' jojo Maman sleepsuit complete with blue elephants and dinky hat (bought with a voucher from our lovely CB). Plus a few vests, socks, mitts and fine knit blanket.

Also packed were muslin clothes (Muslim as I keep wrongly pronouncing), plus emergency dummies, wrist rattle elephant - there's even a attachment for you to clip your dummy to. 

The front roomy compartments are handy for mobiles, essentials etc. My bag has stars and bees and embroidered 'mama et bebe' in ever so cool Francais - Something I'm not that competent in. The front pockets are great for stuffing important notes/things to action and keys etc. Things that need to be separate from baby's paraphernalia.

Inside the actual bag on D-day I also packed anti-bac hand gels, jelly beans and jelly babies - for energy in labour, yes seriously! Also some imperative nipple cream and all important wipes; both Johnson's sensitive and Superdrug my little star, both which have proved great and he's had no nappy rash so far!

You should get a bounty pack (given in hospital) I received a mini sudocream which is now safely stored in one of the inside pockets too. I also packed some lovely nipple pads for breastfeeding leakages!