Check out this great value funky new kids brand 'Name it' at House of Fraser.

They have identified fundamentally important issues such as sustainability, friendship, creativity, health and sports, and animal welfare and translated them into five core values: Be Green, Be a Good Friend, Be Creative, Be Active and Be Caring. They place all of their efforts and focus into making sure that these five brand values are evident in their clothing.  At BUBS we love this ethos!

From newborns to tweens, 'Name it' dress kids from head to toe yet always with a strong focus on two core areas – outerwear and denim.

Here are some cute kids bits we tried:

Girls Daisy Print Jacket with Detatchable Hood
£20

This jacket is really well-made, a great light summer piece, and with a reflective strip at the back.

Here is my 2 year old wearing one:




Unisex Teri Cardigan with Ears



Very soft and super cute, this cardi is great for baby and toddler, at a bargain price.

'Name it' is part of a group that includes VERO MODA and mamalicious. The headquarters is located in Brande, Denmark.

Check them out now.

CB